Juvena herbals began its journey in 1992 from Gorakhpur. The founder Mrs. Medha Singh was inspired during her school days to make 'BEAUTY' her career. As a girl Medha had dull complexion due to which she had a low self esteem. As she was from a family (her grandfather, from mother's side, and great grand father ) which practised Ayurveda, she got the knowledge of herbs and ayurvedic medicines, effortlessly,at home as a part of daily routine. Her mother, Dr. Yogeshwari Shastri, a professor of Hindi, has been a great mother, who always inspired Medha to apply Ayurvedic methods to beautify her skin. She promptly began treating Medha with ayurvedic formulations , orally as well as topically ( Herbal preparations, oils and potions).

Against the usual understanding that change of complexion is not possible, young Medha's dull complexion turned to 'clear' within 5-6 years, which improved with each passing year. All this could be possible due to Ayurvedic formulations used on her regularly for years. This zeal futher built up and Mrs. Medha decided to make beauty her career and help as many girls/ ladies, suffering from dull skin.Since foundation , Juvena's Ayurvedic formulations and methods have helped in improving complexion of more than 40,000 girls and ladies, across the country.

Mrs. Medha Singh was born in Nagpur in a reputed family of Academicians. FATHER- Prof. Ajay Mitra Shastri , world renowned historian/ intellect in the field of Ancient Indian History with more than 400 research papersb and books to his credit.Mother- Dr. Yogeshwari Shastri, Professor and author of good historical fictions . Her father Shri. Haridutt Bharadwaj was a renowned Vaidhya and her grand father was a famous Vaidhya of 1920s. Her uncle, Shri Badri prasad Bharadwaj was a great Vaidhya of Kota and a philanthropist by atittude. His Ayurvedic formulations proved miraculous and his patients had blind faith in his treatments. He was capable of curing intricate disorders for which he did not ask for even a single penny from his patients. He would accept whatever the patient gave, as a fees, only after the complete recovery.

Juvena's Beauty Regime

Medha did a diploma course in beauty when she was in class 11th. Her mother supported her in every way ,at such a small age, when everybody else in the family opposed this decision of hers.Belonging to a family of intellectuals and also being excellent in studies, her stand for going for diploma in beauty, was not appreciable.Later after graduation,she was married to an Army officer( an admired, trendsetter, all rounder of Indian Army) of the most glorious ,"THE KUMAON REGIMENT" of Indian Army. He has been a great husband and supporter without whose guidance Juvena would not have been what it is today. He supported her for further diplomas in Nutrition, Advanced Cosmetic Chemistry( Cosmetology) and later on Post Graduation in CIDESCO